I like creative communications and marketing.
CV
Professional Summary
I graduated in 2021 with a Mass Communications degree with honours in Journalism. I further honed my skills through three enriching internships, gaining comprehensive insights into the spheres of Journalism, Public Relations, and Social Media Management.
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Embarking on my professional journey as an Account Executive at Pitchfork Partners Strategic Consultancy, I have successfully crafted compelling press releases, managed clients' online presence, and orchestrated engaging social media campaigns. My tenure at Pitchfork has equipped me with diverse skills, allowing me to excel in multifaceted roles.
Having relocated to Canada in 2023, I am currently immersed in Centennial's Corporate Communications—Public Relations program. This pursuit aligns with my aspiration to blend my passion for words and visuals, enabling me to conceive impactful and memorable campaigns. I am eager to further cultivate my skills and knowledge within the dynamic realm of PR and communications, contributing to the ever-evolving landscape of creative communications.
Skills
Content Editing Writing Project Management Campaign Management
Social Media Media Client Servicing Creative Initiatives Communications
Work Experience
April 2024 - August 2024
Accounts Services Intern: Digital Advertising, FCB/SIX
As an Accounts Services Intern at FCB/SIX, I supported daily tasks like meeting coordination, project management, timeline tracking, and client communication. I contributed to creative campaigns for Scene+ (social) and Mazda (CRM) and built and audited complex CRM campaign matrices. I also conducted market research to guide planning and provided administrative support, including document management and contact reports. My clients included Scene+, Sobeys, Mazda, Kimberly-Clark, and Johnson & Johnson.
October 2021 — August 2023
Account Executive, Pitchfork Partners Strategic Consultancy
As an Account Executive at Pitchfork Partners Strategic Consultancy, I led content strategy for corporate LinkedIn accounts, achieving a remarkable 280 per cent follower growth in 1.5 years. Facilitating interactions with global financial media houses, including Bloomberg and WSJ, I managed relationships across five accounts, contributing significantly to agency marketing and new business development. Coordinating events and mentoring two Trainees, I earned eight in-house certificates, including the Employee of the Year for 2022-2023.
September 2021
Intern: Social Media and Editorial, Mans World India
As a Social Media & Editorial Intern at Man’s World India, I revamped the visual identity of social content on platforms like Instagram, Facebook, and X. Executing targeted paid campaigns through Facebook Business Manager, I amplified the reach of featured content. Additionally, I authored keyword-driven entertainment and lifestyle articles for the website, garnering over 10K views. Integral to the development of monthly and yearly content calendars, I played a key role in enhancing the overall content strategy.
June 2021 — August 2021
Intern: Public Relations, Glad U Came
As a Public Relations Intern at Glad U Came, I immersed myself in product PR, successfully securing features for indie brands in top-tier lifestyle magazines like Vogue and GQ. Conducting comprehensive competition analyses, I formulated monthly Plans of Action (POAs) based on valuable insights for clients. I crafted detailed social media decks and collaborated with clients to generate innovative ideas for experiential campaigns. Recognized for my contributions, I was awarded Intern of the Quarter for June-August 2021.
Education
2024-2025
Centennial College
Pursuing Corporate Communications—Public Relations, to graduate in May 2025.
2023-2024
Humber College
Received a graduate certificate in Advertising Account Management, with honours.
2018-2021
University of Mumbai
Received a degree in Mass Media with Honours in Journalism, May 2021.
Interests
I believe what makes me so unique is my interests. I adore talk shows and interviews. Be it CNN or a late night Jimmy Fallon rendezvous, I enjoy watching insightful interviews. Beyond this, I love to read non-fiction material including magazines, blogs and long-form content pieces. They impart a significant degree of knowledge and a valuable perspective on the subject matter. I also enjoy filming vlogs as well because I'm passionate about interviews and videos. Even though I've never pursued it professionally, I have certainly made some amazing vlogs for nostalgia's sake. Lastly, I love Pinterest. Mood-boarding is my favourite pastime and I can create a visual moodboard for any product, concept or idea in less than a hour!