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Kelp: A Case Study

Updated: Feb 17

Kelp is a purpose-built enterprise assistant for the alternative investment community.


Fully modular, Kelp spans the investment lifecycle from deal identification through portfolio management and exit.



My role at Kelp?

To be their LinkedIn Assistant.


 

Since Kelp is primarily a B2B offering, it's social presence needed to highlight two key offerings:
- The Product
- Client Experience

When my team onboarded Kelp, it's LinkedIn page had a collective following of 680 followers. Over the course of eight months, I worked alongside my team to curate different product-focused videos, static creatives that helped define the company's core value proposition.

 


Product-Focused Creatives:






Client Testimonials:





The Result:

A whopping 280% increase in the overall follower count in just six months of project management.


Today, Kelp has amassed over 10,000 LinkedIn followers.

The overall engagement and viewership of the posts have also witnessed a substantial growth. With the help of LinkedIn targeting, we were also able to reach the feeds of companies that made for Kelp's geographical focus such as London, Edinburgh, among more.

 

Client Feedback:


Vishesh is an assiduous professional, who managed my team as his client well. He spent quality time understanding our requirements, designing them as processes and outputs to be delivered, and following through the same.



"His pleasing disposition, detail orientation and regards for cadence enabled him to get things done, on time and with quality. I enjoyed working with him and believe he will be an asset to any team that is looking for a reliable team member."


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